Best Bookies for Football

The question we are most commonly asked is: "Who are the Best Bookies?". This question is not as simple as it first seems, so please keep reading for a wider answer.

Best Bookies - Overall Winners

Our "Best Bookies - Overall Winners" table ranks bookmakers based on statistical analysis of thousands of odds offered on hundreds of matches. This includes all the upcoming matches that we monitor.

Best Bookies for United Kingdom

This table ranks UK-licensed bookmakers based on odds offered in upcoming United Kingdom matches.

Use the Competition or Region drop-down to see our ranking of the best bookies for other leagues or cups, or across matches in a specified region.

Best Bookie for Football

Offering the best odds is only one of three factors when deciding on the best bookmaker for you. We compare bookmakers odds and you should consider:

• Reputability
• Special Offers
• Odds Offered

All of the bookies listed on CompareFootballOdds are reputable, and are licensed to operate in the UK. Gambling licences can be checked on the Gambling Commission website.

Bookmakers usually have Welcome Offers to entice new customers, and often have special offers for existing customers. You should always BeGambleAware before taking advantage of any offers.

That leaves the question: "Which bookie gives the best odds?". The ranking of Best Overall Bookie is useful if you are looking for a quick choice of one or two bookmakers. Unfortunately, no single bookie always gives the best odds on all football matches. Some bookies give great odds on some outcomes, but very poor odds on others. Some bookies cover a very wide variety of competitions, whilst other bookies specialise in a smaller selection. This is often shown in the best odds bookmakers comparison tables above.

If you are interested in betting on a particular team, search on our home page to find the best odds. Sponsorship of a particular team by a bookmaker is no guarantee that they will offer the best odds on that team.

Many professional gamblers use value betting to profit from sports betting in the long run. Our soccer odds analysis tables can help you find value bets, and assist with other betting strategies.

You might also be interested in our Frequently Asked Questions (FAQ) page.

Notes

We attempt to calculate a fair ranking whilst providing the most useful and accurate information. Best bookie ranking tables are constantly updated, and may change throughout the day as we check the latest odds.

1. Only UK-licensed bookmakers are included in these rankings. Betting exchanges and bookmakers without a licence to operate in the UK are excluded.


2. Only odds offered on Football Match Result bets (i.e. Win, Lose or Draw) are included in our ranking calculations. For example, "Total Goals" and "Both Teams to Score" odds are not considered. This decision was made so as not to penalise smaller bookmakers which might offer excellent odds on a limited number of odds markets. Matches with a low number of bookies may also be excluded from the calculation. Where two or more bookmakers offer the same number of best odds, further calculations are performed for ranking purposes.


3. Only bookmakers which have allowed us access to their Odds Data are included in these rankings. We have reached out to many UK bookmakers, but some bookmakers have not yet responded or have so far declined us access to their odds data. If you represent a UK bookmaker and would like to appear in these rankings, please contact us via our Twitter account @OddsCompare.


4. Only the best ten bookmakers in each category are listed (e.g. "Best Bookies for The Americas"). Bookies are included only if they offer the best odds at least once. This means that a category may show less than ten bookies, even though others are included in the calculation. Sometimes even the best overall bookie does not offer the best odds in a particular region or competition.


5. Finally, our statistical analysis is made on a best efforts basis.